NSAC

The National Student Advertising Competition is a collegiate level competition (NSAC) hosted by the American Advertising Federation (AAF) every year.  This year's challenge was to increase brand salience and household…

UnlockUNC

This is a campaign targeted to students to complete a bucket list of activities before they graduate. The branding of this list is things that wouldn't necessarily be endorsed by…

UNC Redemption

This is a video that is just about UNC winning the championship in 2017 and bouncing back from the loss the year before. I wanted this to a happy, inspiring…

Colorectal Cancer Sceening

The American Cancer Society has set a goal of increasing colorectal cancer screening among men and women between the ages of 50-70. More specifically in rural areas. This is a…

Cheerwine Campaign Plan

My team and I came up with a campaign to promote Cheerwine in new markets. We combined consumer data, digital marketing and outdoor marketing to meet specific goals to help…

Carolina Tiger Rescue

The Carolina Tiger Rescue is an animal sanctuary for many wild cats including lions, cougars and obviously tigers. My friends took me here as birthday present because they know I…

Frank Art Gallery

This is the result of weekend-long campaign competition. My team created this campaign invite new customers to a local art gallery. This the campaign focuses on the three pillars of…